She's better with a pen.*
I spend my day helping brands connect with their customers through clear, engaging, results-driven copy.
Sometimes that's crafting the perfect headline. Other times, it's rewriting thousands of words worth of terms and conditions.
Whatever the project, I'm determined to get right to the heart of the things. That usually means finding the exact right balance between what the brand wants, and what the customer needs.
That means asking the right questions. Cutting the jargon. Making your words sing.
* Or a macbook.